How to attract young readers to the Old Gray Lady? Signing rock star Bono as a columnist might be a start.

Several current and former Los Angeles Times staffers have sued Chicago billionaire Sam Zell and the Tribune Company for misusing employees’ stock to purchase the media conglomerate last December.

Of course, Rupert Murdoch already has two sons. But after the ouster of Wall Street Journal editor Marcus W. Brauchli, the man said to be most likely to become the paper’s top editor – Robert J. Thomson - is said to be almost an honorary third son.

Alberto Ibarguen, CEO of the Knight Foundation and former publisher of the Miami Herald, joined the board of directors of AMR and American Airlines in January. There wasn’t much of a honeymoon.

Tribune Company owner Sam Zell may be entertaining bids for Newsday, the company’s Long Island paper, amid mounting financial pressures.

Sidestepping a potentially nasty proxy fight, the New York Times Co. announced yesterday that it would give two seats on its board to a pair of hedge funds seeking to increase investor profits.

Timothy S. Goeglein, until Friday a White House aide and a key contact to the religious right, may go down in journalism history as the person who plagiarized so much for so little.

New Washington Post publisher Katharine Weymouth’s newspaper pedigree is matchless. Her grandmother is the late, legendary Katharine “Kay” Graham, who stared down the Nixon administration during Watergate.

But perhaps the best advice for Weymouth in her new job comes through Aunt Tina on the other side of the family.

Howell Raines, a frequent target of media critics, has decided to become a media critic himself.

The former executive editor of The New York Times, who lost his job in 2003 in the wake of the Jayson Blair scandal, will serve as media columnist for Conde Nast Portfolio.

Shares of McClatchy stock hit their lowest price in a couple decades Friday, reducing the market cap of the nation’s third largest publisher of newspapers to about $900 million.

That is a stop-the-presses number. Ten years ago, McClatchy paid one and a half times that amount for just one newspaper, the Minneapolis Star Tribune, which it is has since sold.

McClatchy’s stock price fell more than 70 percent in 2007. If the trend continues, it won’t be long before one of the company’s most valuable assets will be the land and facilities it owns in fast-growing urban areas like Sacramento, Miami, Charlotte, Kansas City and Fort Worth.