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Stories in the category Advertising

Scarlett Johansson quits Oxfam role just in time for Super Bowl ad

By Laurie Bennett

January 30, 2014 at 9:18am

Scarlett Johansson and Oxfam have parted ways, which means you’re likely to see more of Johansson.

Starbucks, Edelman & ‘Morning Joe’

By Laurie Bennett

March 19, 2013 at 6:02am

Should you ever wonder how a particular guest wound up on the influential MSNBC show “Morning Joe,” you might apply the Edelman sniff test.

Another scandal for another Nike spokesman

By Laurie Bennett

February 14, 2013 at 1:41pm

In 2011, Oscar Pistorius was featured in a Nike commercial in which he said, “I am the bullet in the chamber.”

Oprah, Chrysler and Obama

By Laurie Bennett

February 5, 2013 at 2:19pm

A Facebook fan suggests that Jeep’s Super Bowl ad is crying for a Muckety map and he’s right.

Bush’s homeland security team hangs out corporate shingles

By Carol Eisenberg

April 17, 2009 at 7:44am

Nearly every top member of the Bush Administration’s homeland security team has gone through the revolving door and re-emerged as a private consultant, where they can be expected to make big bucks off their expertise and contacts.

Phelps makes millions without breaking a sweat

By A. James Memmott

December 4, 2008 at 10:09am

A little more than three months after he lit up the Summer Olympics, Michael Phelps is adding honors and wealth but losing muscle.

At 75, Harvey Miller is in his glory overseeing Lehman Bros. bankruptcy

By Carol Eisenberg

September 16, 2008 at 11:36am

Harvey R. Miller, who has handled some of the nation’s highest-profile bankruptcy cases, is heading the Weil Gotshal team that will oversee the likely liquidation of Lehman Brothers’ assets.

Fixers George Sard and Robert Barnett retained by ex-Fannie, Freddie execs

By Carol Eisenberg

September 11, 2008 at 10:21am

The ousted heads of mortgage giants Fannie Mae and Freddie Mac have hired two of the nation’s best-regarded fixers to help them hold onto their golden parachutes.

Jerry Seinfeld faces greatest comic challenge - making Microsoft seem hip

By Emily Morgan

August 21, 2008 at 4:14pm

In an effort to jazz up its image, Microsoft Corp. is hiring Jerry Seinfeld, the 54-year-old comedian whose last starring role ended 10 years ago.

Boone Pickens’ big ad campaign boosts Clean Energy Fuels Corp.

By Gary Jacobson

July 22, 2008 at 7:36am

T. Boone Pickens is spending $58 million on his national marketing campaign to promote alternative energy sources like wind for electricity and natural gas for cars. In the two weeks since he announced his effort, the stock market value of his company that supplies natural gas for vehicles has increased by about twice that amount.

Randy Michaels built a radio empire, but does he have a plan for newspapers?

By Carol Eisenberg

July 18, 2008 at 9:16am

Does the brash COO of the Tribune Company have any vision of where he is taking it - beyond bailing as fast as he can to stave off potential bankruptcy in the face of the $13-billion debt incurred by Sam Zell’s purchase last year?

Polar opposites join forces to promote awareness of climate change

By John Decker

May 19, 2008 at 2:02pm

So, the Rev. Pat Roberson and the Rev. Al Sharpton are sitting on a couch…

It sounds like the setup line of a joke, but in reality the two are actually having a serious discussion about one topic they can agree upon - global climate change.

Spitzer sex sells cell service

By Carol Eisenberg

March 14, 2008 at 7:25am

It’s not only talk-show hosts who feed off of politicians’ sex scandals

Vuitton finds satisfaction in Keith Richards

By Emily Morgan

March 6, 2008 at 9:38am
Keith Richards
Keith Richards

Keith Richards is the new face of Louis Vuitton.

The 64-year-old Richards appeared in his first fashion endorsement on London billboards on Tuesday. Print ads featuring Richards will hit U.S. magazines in March.

Photographed by Annie Leibovitz, the ad shows a haggard looking Richards sitting in a dimly lit hotel room, with a guitar and a Louis Vuitton luggage case. The caption reads, “Some journeys cannot be put into words.”

Yahoo-Maven deal opens another path for Microsoft

By Laurie Bennett

February 13, 2008 at 11:20am

Being pursued by Microsoft hasn’t deterred Yahoo from its own pursuits of smaller fry.

Yahoo announced yesterday that it had paid $160 million for Maven Networks, a firm that sells video-management systems for online advertising. Maven’s customers include such major media outfits as Gannett, Scripps and Fox News.

Jarvik’s Lipitor ads bear scrutiny

By A. James Memmott

February 10, 2008 at 9:12am

Dr. Robert K. Jarvik may play a rower on TV, but he’s not a rower.

And he may not even be the doctor he seems to be in his ubiquitous ads for Lipitor, a cholesterol drug from Pfizer.

Critics of the advertisements point out that Jarvik, the inventor of an artificial heart, is a medical school graduate but not a practicing physician.

Google goes to Washington

By Laurie Bennett

February 5, 2008 at 11:25am

Can Google maintain the company motto - “Don’t be evil” - while building a powerful lobbying machine?

That’s just one of the challenges facing the internet giant. Another is Microsoft, a competitor not only on the web, but in the courts and the halls of Congress.

Senate reviews Google-DoubleClick deal

By Laurie Bennett

September 27, 2007 at 4:09pm

Execs from Google and Microsoft are scheduled to appear before the Senate today to argue the merits of Google’s proposed acquisition of DoubleClick.

Google announced the $3.1 billion deal in April, but the plan requires approval of the Federal Trade Commission and regulators abroad.

YouTube launches video ads

By Laurie Bennett

August 22, 2007 at 4:21pm

Google, which last year purchased YouTube for a whopping $1.65 billion, has unveiled a plan to make money from the site.

Ads now appear at the bottom of some videos, eventually disappearing if the users don’t click on them. In an approach similar to Google’s AdSense program, selected content providers receive a portion of the revenues.

The Beckhams move west

By Laurie Bennett

June 27, 2007 at 1:06pm

David Beckham and wife, Victoria - former Spice Girl Posh Spice, move to ZIP code 90210 this week, as Beckham joins the Galaxy.

The Los Angeles Times reports that Beckham will be able to party as hard in California as he has in Europe. With endorsement deals with Adidas, PepsiCo and Gillette, the world’s richest soccer star made an estimated $33 million last year. His new contract could be worth as much as $250 million in salary and endorsements.

The Beckham home in Beverly Hills, dubbed Beckingham Palace West, is a $22-million, 13,000-square-foot mansion near friends Tom Cruise and Katie Holmes.



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