Steve Case’s revolution would seem to be on track. Three years ago, the co-founder and former CEO of AOL used $500 million of his own money to start a private holding company called Revolution LLC.

“Image is everything,” a shaggy-haired Andre Agassi proclaimed as he hawked Canon cameras as a teenager.

Over the next 20 years, the tennis superstar traded handsomely on his world-famous name and image, earning an estimated $200 million through deals with Nike, Adidas, Head, Genworth Financial, Aramis and American Express, among others.

The speculation over who fills Richard Parsons’ CEO job at Time Warner Inc. is over, as Jeffrey Bewkes has been named company chief, effective Jan. 1.

Now the guesswork begins over what Bewkes, currently Time Warner president, will do to improve performance at the media giant. Indications are that Bewkes will come out swinging.