Andre Agassi

Hey, bowling fans, ever wondered whom to thank for ESPN’s coverage of your once-neglected sport? That’s Steve Miller, who, while president and CEO of the Professional Bowlers Association, negotiated two exclusive television deals with the network.

This week, Miller was named to the newly created post of chief executive officer of the Andre Agassi Charitable Foundation, which is trying to become national in scope.

“Image is everything,” a shaggy-haired Andre Agassi proclaimed as he hawked Canon cameras as a teenager.

Over the next 20 years, the tennis superstar traded handsomely on his world-famous name and image, earning an estimated $200 million through deals with Nike, Adidas, Head, Genworth Financial, Aramis and American Express, among others.