Donald Rumsfeld is back, promoting an idea that got him into hot water when he ran the Defense Department.

In his first major speech since departing the Bush administration in 2006, Rumsfeld pushed for a new propaganda agency to combat the anti-U.S. rhetoric emanating from Muslim countries and to burnish the American image abroad. He said the U.S. needs an agency bigger and better than the old United States Information Agency, the Cold War-era operation that was absorbed into the State Department.