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Stories tagged with Aramis

 

Agassi & Graf: A new business empire

By Ali Jones   |   November 24, 2007 at 4:35pm   |   3 Comments

“Image is everything,” a shaggy-haired Andre Agassi proclaimed as he hawked Canon cameras as a teenager.

Over the next 20 years, the tennis superstar traded handsomely on his world-famous name and image, earning an estimated $200 million through deals with Nike, Adidas, Head, Genworth Financial, Aramis and American Express, among others.

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