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EU fines Google $2.7 billion for antitrust

By Muckety

June 27, 2017 at 5:28am

The European Union has announced a $2.7 billion fine against Google for antitrust violations.

In a press release, the European Commission said, “Google has abused its market dominance as a search engine by giving an illegal advantage to another Google product, its comparison shopping service.”

The commission ordered the company to end the activities within 90 days “or face penalty payments of up to 5% of the average daily worldwide turnover of Alphabet, Google’s parent company.”

In addition to being a search engine, Google has, since 2004, offered online comparison shopping in Europe. The service, initially called “Froogle” and now called “Google Shopping,” enables users to compare products and prices and find deals from online retailers.

The EU determined that Google boosted traffic and retailer involvement by giving “prominent placement to its own comparison shopping service” and demoting rival shopping service in search results.

The company could be subject to additional civil suits brought by EU members or companies hurt by the practice.

Google issued a statement by Kent Walker, the company’s general counsel, saying, “We respectfully disagree with the conclusions announced today. We will review the commission’s decision in detail as we consider an appeal, and we look forward to continuing to make our case.”

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