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Scarlett Johansson quits Oxfam role just in time for Super Bowl ad

By Laurie Bennett

January 30, 2014 at 9:18am

Scarlett Johansson and Oxfam have parted ways, which means you’re likely to see more of Johansson.

The actress has left her role as global ambassador for Oxfam, the nonprofit that combats poverty around the world.

Oxfam ambassadors

At issue is Johansson’s job as spokesperson for the Israeli company SodaStream, which sells home carbonation products. She’s scheduled to pitch the company in a Super Bowl ad on Sunday.

SodaStream has a factory on the West Bank. Oxfam opposes trade with settlements in the region.

The perceived conflict of interest may also stir mixed feelings among those who support both Oxfam and environmental causes. Many consumers, including Johansson, see home carbonation as an environmentally friendly alternative to bottled soft drinks.

The ad created a stir even before the Oxfam dustup. In the original version, Johansson disses Coke and Pepsi. Fox, which is broadcasting the Super Bowl, was uncomfortable with the slight to two major advertisers. So an edited version of the commercial will air Sunday.

Oxfam issued a statement saying it had accepted Johansson’s resignation, thanking her for eight years of fundraising and promotional activities.

Other ambassadors are shown in the map above. Also see our interactive version.

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