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Disney strengthens social network ties

By Laurie Bennett

December 26, 2013 at 2:07pm

The importance of tech and social networking to the Disney Company’s future was made clear this week with the appointment of Twitter co-founder Jack Dorsey to its board of directors.

Dorsey joins Facebook COO Sheryl Sandberg and former Sybase Chairman and CEO John Chen.

Jack Dorsey
Jack Dorsey

The interactive map above shows current Disney board members.

Disney CEO Robert Iger issued a release noting Dorsey’s experience in social media.

“The perspective he brings to Disney and its Board is extremely valuable, given our strategic priorities, which include utilizing the latest technologies and platforms to reach more people and to enhance the relationship we have with our customers.”

Disney launched a year-long social media campaign last month.

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The relationship map to the left is interactive.
• Solid lines are current relations. Dotted lines are former relations.
• Expand items with + signs by double-clicking or by selecting multiple items in the map and pressing the "e" key.
• Move an item in the map by clicking and dragging.
• You can also delete items, separate boxes and save maps. Right-click on the map or select Map Tools for these options.
• Find out more about an item in the map by right-clicking on the item and choosing Information about...
• View map color key.
• This interactive map requires Flash player.


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