Oprah, Chrysler and Obama

By Laurie Bennett

February 5, 2013 at 2:19pm

A Facebook fan suggests that Jeep’s Super Bowl ad is crying for a Muckety map and he’s right.

Crying is the word for this commercial, a tearjerker about the troops coming home.

The ad underscores Jeep’s “Operation SAFE Return,” which helps build community support for the military and their families.

Oprah Winfrey does the voiceover. “You’ve been missed, you’ve been needed, you’ve been cried for, prayed for,” she says. “You’ve been the reason we push on.”

Winfrey, of course, was an early and enthusiastic supporter of Obama’s candidacy. Obama bailed out Chrysler, and he campaigned on a pledge to get U.S. troops out of Iraq and Afghanistan.

There’s also a bit of payback, consciously or not, in having Winfrey do a Chrysler ad for the Super Bowl. Last year’s Chrysler commercial was narrated by Clint Eastwood, and we all know what happened after that.

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