Google acquires Zagat

By Laurie Bennett

September 8, 2011 at 12:42pm

Google has bought Zagat, the company that publishes pocket-sized restaurant guides used by gourmands across the country.

Google VP Marissa Mayer blogs: “With Zagat, we gain a world-class team that has more experience in consumer based-surveys, recommendations and reviews than anyone else in the industry.”

Founders Tim and Nina Zagat started shopping for a buyer in 2008.

Mayer said the restaurant reviews will become “a cornerstone of our local offering,” incorporating Google Search and Google Maps.

No word yet about the sale price, but Yelp and OpenTable can’t be happy.

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  • #1.   Diana 09.11.2011

    gobble, gobble, gobble. Google is gobbling up the world.

    Pretty soon they’ll be too big to fail.

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