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Discovery increases investment in Oprah’s network

By Laurie Bennett

August 16, 2010 at 7:37am

The relationship between Oprah Winfrey and Discovery Communications got a bit cozier last week, as Discovery committed to another $89 million for Oprah’s new network.

Discovery had already committed $100 million for the Oprah Winfrey Network. According to an SEC filing Friday, Discovery upped its stake in exchange for a commitment that Winfrey will increase her time on air.

Variety reports that much of the $89 million will go toward “Oprah’s Next Chapter,” an hour-long weekly program on which Winfrey will interview noteworthy people at locations such as the Taj Mahal and the Great Wall of China.

Oprah Winfrey
Oprah Winfrey

The partners also agreed that OWN would launch by Jan. 1, 2011.

The new network was announced in early 2008, as a 50/50 joint venture between Discovery and Winfrey’s production company, Harpo.

Winfrey, whose last Oprah Winfrey Show will air on Sept. 9, 2011, chairs OWN.

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