David Bradley tries to re-invigorate National Journal

By Laurie Bennett

July 26, 2010 at 8:36am

The times have changed too quickly for most mainstream media, particularly for complacent, niche publications such as the National Journal.

In a blog post Monday, The New York Times describes the Washington publication as “a sleepy weekly magazine written primarily for lobbyists and lawmakers that marched to its own beat.”

David Bradley, the well-connected owner of National Journal and its parent, Atlantic Media Company, is shaking things up. The Times reports that 30 staffers have taken buyouts and Bradley is now hunting for more 21st-century talent.

He hopes to repeat the success he has enjoyed with the Atlantic, which he bought from Mort Zuckerman in 1999. The magazine has increased both its Web presence and its subscriber base.

Bradley began his career as founder of two consultancies - the Advisory Board Company and the Corporate Executive Board.

His wife, Katherine Bradley, heads the CityBridge Foundation, which the couple established in 1994. She is also a trustee of Princeton University, where fellow board members include Sonia Sotomayor and conservative columnist George Will.

Bradley’s sister, Barbara Bradley Hagerty, is a correspondent with NPR.

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