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Muckety mover - Blackwater by any other name

By Muckety

February 16, 2009 at 9:10pm
Muckety down

Building a brand generally takes time, money and a product the public wants.

But when the brand comes to stand for war profiteering and the slaying of innocent bystanders, it’s probably time to shift marketing strategies.

Blackwater Worldwide, the private security company whose guards have been indicted in the deaths of 17 Iraqi civilians, has changed its name to XE, pronounced “ZEE.”

Soon we’ll be seeing an unpronouncable symbol for the “CEO formerly known as Erik D. Prince.”

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