This fall, a new cable show called Whatever, Martha! will poke fun at old episodes of Living with Martha Stewart, which ran from 1991 to 2004.
The lead poker will be Martha’s own daughter, Alexis Stewart.
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She will co-host with Jennifer Koppelman Hutt, daughter of Charles Koppelman, the chairman of Martha Stewart Living Omnimedia.
Despite their connections to Stewart and her company, the co-hosts aren’t planning on going easy on the homemaking icon.
While her daughter told Martha Stewart she “wouldn’t be mean,” Alexis Stewart divulged to the New York Times that “nothing is off limits, including her mother’s clothes, fastidiousness and habit of mixing sexual innuendo with her household hints.”
Whatever, Martha! is expected to appeal to a younger audience. Martha Stewart’s previous attempt to boost the number of fans in their early 20s and 30s was not a success. The magazine Blueprint, geared for younger readers, was put out by Martha Stewart Living Omnimedia, but lasted only a year before it folded. The last issue of Blueprint ran in January/February 2008.
Stewart and Koppelman Hutt currently co-host Whatever…with Alexis & Jennifer, a radio-show that runs on satellite radio provider Sirius. As co-hosts, their show’s website describes them as “having no shame, no edit button and no ability to be politically correct,” an attitude they plan on taking to their television show.
Whatever, Martha! debuts on cable channel, Fine Living, on Sept. 16th.
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